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Adapting to the new B2B buying journeys
The B2B market has evolved rapidly and has strongly differentiated itself from the B2C market.
Sep 20, 20222 min read


The churn rate, a dangerous and underestimated lever
Churn is like gravitation; it inevitably pulls revenues down. Hybrid by nature - it depends as much on internal factors within the company..
Jun 7, 20224 min read


Optimize the organization of your Sales Development Representatives team (Part 2)
This second part of the article deals with the last two essential questions of the following series: What is the best team structure?...
Mar 29, 20223 min read


Optimize the organization of your Sales Development Representatives team (Part 1)
Today, companies must adapt the management of their Sales Development Representatives in B2B markets.
Jan 27, 20223 min read
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